The text message announcement scheme was a disaster. What was supposed to make the backers feel like special insiders could end up making them feel like pawns played to be schmucks.
The overnight announcement was stupid timing. You could open up the text and find out who was chosen or you could turn on the tv and find out they've known for hours or even look at the giant headlines in the morning paper and know that they knew before they went to press. Special insider? I think not. But now it's reported that the cell phone list will be to O's advantage on fund raising.
OK, here's my advice, most of the people on the cell phone list are probably already on your email list. If you are going to use the cell phone list for fund raising, have a VERY easy way for unsubscribing. Don't underestimate the potential annoyance factor.